Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
As a tea enthusiast and buyer, getting as close as possible to the source could be benefit to your business very much, four points in my head now:
But once you head to this exciting adventure, you might find it’s a fuzzy world covered with confusing stories, you have the guts to reveal it, that’s great, let’s see what kind of strategy can help.
Tea system works in China is quite different from India or Sri Lanka, in China most of the tea lands are divided into pieces and belongs to small farmers, there are four kinds of organizational forms:
When hang out sometimes I just do not want to have a destination, I want to slow the time and meet a surprise, that’s fine for holiday but for buyers especially foreign buyers, efficiency is important, and there is no other tools can compete a map.
Given a map, your itinerary can be easier and more efficient. As tea is an agricultural products, it’s very much connected to a specific location, one tea grows well here doesn’t guarantee the same good in another garden.
As we know tea plant likes warm and humid environment, that’s the Southern China, normally south of Chang Jiang River, or simply South of Zhejiang province, including:
The Northern China also planted some tea from 1950s, like Lao Shan green tea and Ri Zhao green tea in Shandong province, in such cold area it costs so much time and care to get survival, we can dig into this heart-broken yet inspiring history later. Let’s focus on the South.
For green & black tea, everywhere can make it. Good news is almost every famous tea has its Geographical Indication Products system protected, like West Lake Dragon Well and Anxi Iron Goddess and Wuyi Big Red Robe, so if good loose leaf specialty tea is what you are looking for, there is a governmental agency you should check - China Protected Geographical Indication Products (subsidiary of National Intellectual Property Administration) - All China’s Geo Indication Products are here, this website has filter function, like choosing Fujian Province, all 12 famous teas in Fujian showed out like below:
Has a trouble with Mandarin? Easy pie, open Google Translator and enter the URL, nothing can stop you.
There is a trick, normally teas planted close to the protected area is not bad too, if you are looking for big value instead of name, give it a try.
Every year when the tea harvesting is finished, almost every tea production area has one tea fair, regional one, mostly County Level, not big national wide. As distance matters really, especially for tea farmers, a lot of farmers can only speak local language not mandarin, a lot of farmers cannot afford distant fair which normally much higher costed, even very possibly no way to get that information, they are vulnerable groups in the informative age.
In order to figure out which is County Level fair, should you learn the Administrative Divisions of China, China provides for four levels:
If you can read Chinese, there is a map on website of Minister of Civil Affairs of PRC, here you can zoom in and out, click one division it will show you the sub level divisions.
Thinking about creating a functional digital tea map, each region has tea introductions, market insights, local culture and contacts of renown tea farmers, tea factories, tea educators etc, and importantly update the information annually, a crowdfunding?
Show respect, be humble. Might you have ever heard of this word - MianZi - or face translated in English, it’s important here no matter in business or daily life. Lin Yutang, this famous Chinese writer considered the psychology of “face”:
Interesting as the Chinese physiological face is, the psychological face makes a still more fascinating study. It is not a face that can be washed or shaved, but a face that can be “granted” and “lost” and “fought for” and “presented as a gift”. Here we arrive at the most curious point of Chinese social psychology. Abstract and intangible, it is yet the most delicate standard by which Chinese social intercourse is regulated.
Lin Yutang wrote a book in 1935, My Country and My People, Reynal & Hitchcock, Inc., (A John Day Book), although it’s published long time ago, still you can learn a lot of the Chinese from it. It’s a work written in English, I strongly recommend you take a look.
Disrespect for local culture sometimes can cause some misunderstandings or even a war. In 1941 a tea buyer named Yang Anyuan came to Xi Shuang Ban Na, Yunnan and did some disrespectful behaviors to local people of Youle Moutain, thus started a war lasted for two years, human died, home destroyed, over thousand acres of tea gardens were burned.
Yet there are some tips can help you make a successful relationship:
To be continued …